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The Business of the Beautiful Game


Broadcast Date: Thursday June 17 2004
Summary: Football management course at Warwick Business School

Press Release

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The Business of the Beautiful GameFootball (Soccer) may be the "beautiful game" but it's also, increasingly, about big business and the new breed of manager knows this – and is now preparing to battle it out in the boardrooms as well as on the pitch.

Ten more managers and potential managers have signed up to join the unique Warwick Business School course from which new Leeds Manager Kevin Blackwell, Manchester City Coach Stuart Pearce and Wycombe Wanderers' manager and ex England captain, Tony Adams, will graduate this summer.

The University of Warwick Business School was commissioned by the Professional Footballers Association, the League Managers Association, the Football Association, the Premier League and the Football League to provide a qualification to sit alongside the mandatory UEFA Pro Licence.

The Certificate in Applied Management in football course is designed to provide them with the business and personal management skills they will need for the increasingly fraught business of football management.

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Research-TV Feed: Thursday June 17 2004. For more information about this film and Research-TV, email, or call 44 (0)247 657 4702.

Page contact: L Handford Last revised: Thu 2 Nov 2006
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