00:00 File
footage – various shots; Southampton Football Club squad in
training
Pan
– building of new Coventry Arena (where Coventry Football
Club will be based)
Pull
out – Arch for the new Wembley Stadium being put in
place
Guide Voice: Football may be the
“beautiful game” but it’s also, increasingly,
about big business.
The days are long gone when a top flight football
manager’s job was simply about ensuring that the team
performed well in their next game – now he’s as likely
to be concerned with raising money for a new stadium or negotiating
with potential sponsors. Football is big business and, like it or
not, the new breed of manager must now be prepared to battle it out
in the boardrooms as well as on the pitch.
00:30 SOT: Tony Adams, former England Football Captain
and Manager of Wycombe Wanderers FC - “If
we’re working in percentages then I would imagine it’s
about 20% coaching. 20% of my job is coaching, 80% of it is
actually the player’s negotiations, the team bus,
organisation, financial, meetings with the chairman, constantly.
The chairman is pretty much my…the relationship I deal with
the most. And then it comes to the players and then the coaching so
yeah it’s certainly; at that level, it’s more off the
field than on.”
01:03 Sign
– Warwick Business School
Photo
shoot – left to right Tony Adams, Dr Susan Bridgewater,
Stuart Pearce
Electronic
welcome sign
Tutorial
session with Dr Bridgewater at a computer – various
shots
Foyer
– University of Warwick Business School
Guide Voice: Reacting to this need for more
rounded candidates for the increasingly fraught business of
football management Warwick Business School at the University of
Warwick in the UK has launched a unique course – The
Certificate in Applied Management in Football. Now ten more
managers and potential managers have signed up to join this course
from which, among others, new Leeds Manager Kevin Blackwell,
Manchester City Coach Stuart Pearce and Wycombe Wanderers’
manager Tony Adams, will graduate this summer.
But can a course like this supply the skills that are
needed?
01:34 SOT: John Duncan, League Managers Association
- “Money talks in football and there’s
huge money where it wasn’t maybe thirty years ago and that is
an additional requirement of the manager now, he has to have some
understanding of finance but that’s not the biggest part of
it, it’s dealing with people, it’s affecting people,
it’s moving from the realm of running around kicking a ball
and doing well on that front to influencing how you can get
other people to do what you know is required”.
02:00 SOT: Dr Susan Bridgewater,
Warwick Business School at the University of Warwick
- “We went across and talked to various current
football managers and also we built on research that the League
Managers Association had done looking at the core challenges for
football management and based on that we designed a course that we
thought provided the skills that the managers needed across a whole
range from understanding the key financial documents to media
skills, public speaking, strategy. But obviously tailored very
much, applied very much to being practical and useful to the
managers”.
02:32 File
footage – various shots; Southampton FC squad in training
Guide Voice: The Business School was actually
commissioned by the Professional Footballers Association, the
League Managers Association, the Football Association, the Premier
League and the Football League to provide a qualification to sit
alongside the mandatory UEFA Pro Licence.
02:47 SOT: Stuart Pearce, former England International
and Coach at Manchester City FC - “Basically
I’d finished all my coaching courses, my UEFA, my pro-license
and I’d gone as far as I possibly could with that and then
the LMA contacted me in regard to this, they fund this course here
at Warwick, and this basically gives you an overview of sort of
going into management and hopefully a grounding in the preparation
to the insight of the financial side of football clubs. If
you’ve spent you know…nineteen seasons like myself as
a player you don’t get too much of a grasp of the financial
side of football clubs and obviously this course I thought was
going to be very beneficial to myself."
03:21 Close.Up.
Wembley Multiplex sign
Wide
new Wembley Stadium under construction
Wide
– Wembley Multiplex construction
Guide Voice: Football is a high profile
industry and players considering a career in football management
increasingly need high quality management training.
03:31 SOT: Kevin Blackwell, Manager, Leeds United
FC – “I think what we need to do right now
is educate our young managers to the highest level that we can and
then give them the opportunity to develop that and if we
don’t do that then we will not end up with any more national
managers because no one will have the background to be able manage
at that level."
03:45 End
of cut piece
ADDITIONAL SOUNDBITES
03:49 Tony Adams - “I don’t
think you can get enough education in this area, sooner or later
you’re going to have to get in the deep end and have these
experiences yourself to learn you know, and that’s what
I’ve found. But all the information I can get whether it be
on a course or with my degree is gonna help me and has helped me
already."
04:11 Stuart Pearce – “The
course doesn’t plan to send you out into the wide world as an
accountant or anything like that, it just basically gives you a
grounding, an understanding, a general overview of how a football
club’s run, the financial situations within a football club,
the marketing, the strategies it just gives you a general feel of
what is going on away from the footballing side which obviously you
deal with day-to-day."
04:35 END
