It is Christmas time yet again and thoughts turn to
presents and gift giving. Children make up their Christmas lists
and manufacturers look forward to a seasonal windfall; but Santa's
elves may need to swap their toy making skills for degrees in
advanced computer science or haute couture. Traditional toys are
taking a back seat as youngsters no longer ask Santa but tell their
parents which brands of electronic equipment or designer clothes
they want to see under the Christmas tree on December 25.
Tweenagers, children aged from 8 to 13, have been identified as
having the fastest rising spending power on the high street.
Evidence shows that this is an age group that has a great awareness
of brands - they won't just ask for a games machine, they'll
specify the make and model. They know exactly what they want, and
Christmas shopping may never be the same again!
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Page contact: Tom AbbottLast revised: Wed 30 Nov 2005