00:00 Motor
Vehicle Manufacturing line (Range Rover)
Guide Voice: UK Motor
manufacturing, like much of the West's volume manufacturing, has
been hit by low labour costs in other countries. This means that a
significant part of UK automotive engineering is now concentrating
on what it does best - the premium vehicle sector. In order to
continually to succeed in such a competitive market manufacturing
needs to draw on the best talents and have access to the best in
research and development technology.
00:35 (SOT) Professor Kumar
Battacharyya, Director of Warwick Manufacturing Group -
"The most successful industries are the ones that have the
closest relationships with the Universities. After all,
Universities have continuous fresh brains going through the system
and if we could capture them for something that Industry needs its
brilliant".
00:52 GVs
Exteriors, Warwick University Campus
CU
Car - pull wide to show International Manufacturing Centre
Research
students inside Centre
Brochures
for courses
Manufacturing
Robots
Guide Voice: The University
of Warwick's new International Automotive Research Centre, based at
the Warwick Manufacturing Group, is a £70 million project,
jointly funded by Ford and Advantage West
Midlands and designed to help manufacturing companies in the
UK's premium automotive sector improve product development through
Engineering Management and skills training and research and
development
Bob Dover, Chairman and Chief Executive of
Jaguar & Land Rover, part of Ford's Premier Automotive Group,
addressed this need at the launch of the new Centre.
01:28 SOT: Bob Dover, Chairman and
Chief Executive of Jaguar and Land Rover; Head of Premier
Automotive Group - "The Motor Industry Worldwide
is probably one of the most brutally competitive environments that
there is. There are only two groups of people making luxury cars -
there's the UK and there's Germany. We can compete in the premium
area and I think Land Rovers, Range Rover, the new Jaguar is very
good evidence that we can do that. But to keep in front in the
technology race we continually need a stream of new people, a
stream of new technology and partner suppliers who are sharing in
that knowledge".
02:04 GV
Press Launch of Automotive Research Centre
Manufacturing
Robots
Guide Voice: The new Centre
starts its programme with 20 research projects covering a range of
areas, such as advanced body joining techniques, ultra high
strength, wireless tracking devices, voice recognition, new tools
to the supply industry, hybrid vehicle technologies, training and
skills development for supply industry.
02:34 (SOT) Nick Paul, Chairman,
Regional Development Agency, Advantage West Midlands -
"Well, the value to my mind, is that we mustn't have
Universities carrying out research in isolation from the business
sector and this is where we're going to marry those two. We're
going to marry the research and development carried out here at
this University with the needs of business here in the West
Midlands".
02:53 Jaguar
Logo outside garage
Pull
out from radiator grill to show Jaguar saloon
Land
Rover sign
Land
Rover Defender
Range
Rovers in final production stages
Range
Rover rolls off production line
Guide Voice:
It's believed that, in total, the work of
the new Centre will help secure around 50,000 jobs working in
automotive engineering - the vast majority of which will be in the
English Midlands. Jaguar and Land Rover, as part of Ford's
Premier Automotive Group, market vehicles in over 142 countries
worldwide. Ford's investment in Warwick University's latest
research facility is a major commitment to the future of premium
goods manufacture.
03:28 Cut
story ends
03:33 Additional
material
2
shot - early Land Rover and new Range Rover
03:40 (SOT) Professor David
VandeLinde, Vice Chancellor, University of Warwick
- "Working together we can take the best of
all of the Worlds and synthesise what can really be very helpful
for the productivity of the West Midlands and in particular the
Automobile Industry but also genmerates a role model, if you well,
a prototype that we can do many other things with whether it be in
medicine or agriculture whatever".
03:59 Bob
Dover at Press launch - "I applaud an initiative like this. It
offers innovative and forward thinking manufacturers a chance to
draw on the expertise available here, as well as pooling talents
with others who are like minded in their
objectives".
04:14 Cutaway,
journalists and guests at press launch
04:19 VNR
ends
