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Silence Isn't Golden for Car Manufacturers - Transcript

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00:00            Different cars
                      POV through windscreen
                      SV driver
                      Exterior University of Warwick, International Manufacturing Centre
                      Interior WMG, Paul Jennings walks through shot
                      Listening Room sign on door
                      Large monitor screen showing listening test question
                      MS test participants wearing headphones
                      Empty car engine bay
                      MS over shoulder man at computer, Novisim simulator car in background
                      Int car, over driver shoulder, driver uses preference sliding scale
                      CU drivers eyes in rear view mirror
                      CU driver using preference sliding scale
                      Int car, over driver shoulder through windscreen

Guide Voice: What influences us to choose one car over another? Most people would think styling, colour, speed or economy. But car manufacturers have encountered a new problem, inside, a car can be too quiet, and car buyers don’t like it.

At the University of Warwick’s International Manufacturing Centre, the Warwick Manufacturing Group led by Paul Jennings, have been studying how customers react to the sounds different cars make. The traditional method is to use a sound-proofed listening room to log peoples responses but the Warwick team have gone a long way further.

It doesn’t have an engine, but it looks like a car and it drives like a car and it can sound and feel like any number of different cars! This “Noise and Vibration Simulator" or "Novisim" has just been developed in association with Sound and Vibration Technology Ltd, to recreate the sound and feel of the driving experience.

00:52 SOT : Paul Jennings, Principal Research Fellow, Warwick Manufacturing Group - "To get the best assessment of sounds, you need to be hearing them in the context that you would be appraising them in a real vehicle. If you hear a sound in isolation, your perception of it is quite different than if you hear it with the added visuals and vibration. Each of your senses is interlinked and can affect each other, so what we want to be able to do is to be able to test prototype sounds in the environment of driving a real car. And that’s exactly what we can do with the simulator."

01:18            CU driver through windscreen, putting on headphones
                      Int car, over driver shoulder, driver using preference sliding scale
                      CU gear stick
                      Int over shoulder driver, car setting off
                      CU speedometer
                      Int car, over driver shoulder, driver turns to computer screen
                      CU driver using preference sliding scale
                      Pan from road view through window to CU drivers eyes in rear view mirror

Guide Voice: Through a method called decomposition they have developed tools that can generate a blend of recorded and simulated sounds in real time. The vehicle can be driven exactly like a vehicle on the road, but the sounds and vibrations are generated in real time in response to the drivers’ actions. As he accelerates, the engine noise increases as do the vibrations. And it's also possible to switch from one car to another while driving so their sounds can be compared directly.

01:44 SOT Paul Jennings -This work is important for vehicle manufacturers because it enables them to have an improved decision-making process. It enables them to get customer input directly into that; it enables them to make decisions much earlier in the design cycle. You can use modelling tools to predict what sounds might be like in a future vehicle before you’ve built a prototype, but this enables you to actually experience that.”

02:08            MS speed graph on computer
                      CU car information on computer screen
                      MS sliding preference scale
                      SV through driver window, driver using sliding preference scale
                      MS Paul Jennings and colleague at Novisim setup
                      Focus pull Paul Jennings to colleague
                      Over shoulder Paul Jennings and colleague, car in background
                      Ext car looking towards Novisim simulator screen
                      CU wing mirror with driver reflection
                      Ext car looking towards Novisim simulator screen, zoom out when engine revs
                      SV through driver window, driver at wheel
                      MS over car bonnet towards Novisim simulator screen

Guide Voice: Monitors record the speed and acceleration of the simulator, and the likes and dislikes of the customers are recorded as they select an approval rating on a sliding scale, enabling the researchers to build up an accurate picture of the way people respond to different sounds. Engineers from the different car manufacturers working with the University of Warwick team can use the simulator themselves, to experience the difference design changes might make, what happens when you alter an engine mount, or a suspension system.

Through the simulator they are learning what the car buyer wants, how a saloon should sound different from a sports car, and how the preferred sounds differ between the European and Japanese markets, all valuable information for car manufacturers. While this system has been designed specifically for the car industry, it could have many other applications.

02:57 SOT Paul Jennings - "I think the techniques we’re developing are generic. We just happen to be using sounds with vehicles. If you look at sounds for instance, there maybe medical technologies that will have an interest such as body scanners, respirators, where sound is essential to indicate that there’s some power going on and that the system is working, nut you also want to be reassuring for the patient. A respirator for instance needs to be showing that it’s working properly, but you don’t want it to be wheezing! You want it to be reassuring for the patient."

03:24            Wide Hydrogen Fuel Cell car moves through shot (Research-TV archive)
                      CU hydrogen fuel cell car exhaust (Research-TV archive)
                      MS fuel cell car moves towards and past camera (Research-TV archive)
                      Int simulator car, over shoulder driver and simulated road

Guide Voice: Another area that the team hopes to study in the future is how to alter the sound of cars externally. Because fuel cell and electric cars make so little noise, there can actually be a safety issue for pedestrians, because people normally react to the sound of a car rather than the sight of it. All of this research is teaching the car manufacturers that silence really isn’t golden.

03:48            Ends

This material is available for use without restriction for up to 28 days after the feed date, Tuesday 12 July 2005. For use beyond this period, please contact Research-TV on 44 (0) 20 7004 7130.

 

Page contact: Shuehyen Wong Last revised: Mon 11 Jul 2005
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